Dr Sannas vegan skincare is carefully made from organic and wildly picked ingredients. We helped Dr Sannas re-invent their brand identity including the graphic profile and packaging design. Through hand-drawn graphical elements and raw materials we wanted to embrace the craftsmanship and pure ingredients. The opposite of artificial intelligence is natural intelligence, and this is the story we wanted to tell. We used nature itself as a carrier of the communication and created a unique alphabet made out of real flowers and plants that organically changes with the seasons.
Role: Brand Identity, Packaging Design, Illustration, Campaign