The Swedish nature is known for it’s therapeutic sense of calm and luxury of space. The Oriflame brand Swedish Spa offers a home spa experience to more than 60 markets around the world. A new brand identity and packaging design was created and the first collection launched in fall 2018 – inspired by the soothing and healing powers of the sea. The logotype is rooted from traditional Swedish sauna traditions and is a combination of three Swedish plants. A simple horizontal brush stroke symbolizes the endless horizon of the sea.
Role: Brand Identity, Packaging Design, Illustration