Skinome was the first skincare brand in the world to launch freshly made skincare. Their unique concept is based on over ten years of skincare research and has been developed under the guidance of the award-winning skincare scientist and author of the best-selling book "The Scandinavian Skin Bible", Dr. Johanna Gillbro. The products are developed at Skinome's lab in the heart of Stockholm and are made in small batches.
We helped Skinome with their overall design and communication concept – including design strategy, packaging design, web design, and launch campaigns. As the products are recommended to be stored cold and have a short expiration date, we made visual parallels with fresh food in the communication. A series of playful animations show how good bacteria helps to maintain a healthy skin balance while the campaign “welcome to the fresh revolution” encourages positive change within the skincare industry. We also kept all the models used unretouched, in order to embrace the natural and honest beauty of skin.
Role: Design Strategy, Packaging Design, Web Design, Communication Concept, Art Direction, Branding, Digital Campaign, Film, Social Media Activation, Production
Award Winning Design: ADC Merit Award 2022, Pentawards Certificate of Recognition 2022, Svenska Designpriset Nomination 2022
Model & Still Life Photography: Joakim Reimer, Dana Ozollapa, Cornelia Wahlberg, Martin Vallin / Hair & Makeup: Mia Högfeldt / Creative Directors: Shila Roghani & Julia Koga / Production & Prop Styling: Opposite House / Copywriter: Karolina Sjöholm