The unique concept of freshly made skincare is the result of many years of research, developed under the guidance of award-winning skincare scientist Dr. Johanna Gillbro. The products are developed at Skinome’s lab in the heart of Stockholm and are made in small batches. We worked with them from the start and shaped the brand’s design and communication, including design strategy, packaging, web design, and launch campaigns.
Deliverables: brand identity / design strategy / packaging design / web design / communication concept / art direction / photography & film production
Award winning design: ADC merit award 2022 / Pentawards certificate 2022 / Svenska Designpriset nomination 2022
The campaign “welcome to the fresh revolution” encourages positive change within the skincare industry.
As the products are recommended to be stored cold and have a short expiration date, we made visual parallels with fresh food in the communication.
All skin images have been kept unretouched to embrace the natural, honest beauty of skin and reflect the values of the brand.
The design is a tribute to the body’s largest organ. The illustration visualizes the skin’s three layers as a living landscape, with a colored “sun” indicating where in those layers each product is active.
A series of playful animations show how good bacteria helps to maintain a healthy skin balance.
Model & still life photography: Joakim Reimer, Dana Ozollapa, Cornelia Wahlberg, Martin Vallin / hair & makeup: Mia Högfeldt / creative directors: Shila Roghani & Julia Koga / production & prop styling: Opposite House / copywriter: Karolina Sjöholm