Love Nature is a bath, body & hair care brand that celebrates simple, natural ingredients that smell and feel fantastic. The 24 products are biodegradable and silicone-free. With the simple, natural ingredients and the sustainability aspect in mind, we positioned Love Nature as a feel-good and honest brand that doesn't take itself too seriously. Let’s embrace and enjoy the non-uniformity of fruit, greens and people!
Deliverables: communication concept / art direction / branding / print & digital campaign / social media activation
Model photography: Ewa-Marie Rundquist / still life photography: Sara Wennerhed / models: Caroline Caputo, Sara Johnson, Madara Malmane, Vanessa Cruz / casting: Linnea Ankarudd / styling: Camille Hägglund / set design: Niklas Hansen / hair: Dejan Cekanovic / Makeup: Teresa Grundin / copywriter: Jordan Newhouse / digital designer: Evelina Molin / film production company: Crosby