Innoage is a scientifically-proven skin care brand developed exclusively for the Chinese market. The magic behind this brand happens in the skin care laboratory, where the best of nature is meticulously transformed and processed down to a molecular level. The communication concept was called “The Art of Skin Care” and we captured material from nature, like plants and leaves, as if it was through a lab microscope.
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Social Media Activation
Creative Director: Kristina Backlund / Model Photography: Mikael Schulz / Still Life Photography: Fredrik Liberath, Sara Wennerhed / Models: Cicci Ye, Chinese Performer & TV-Host / Set Design: Mattias Nyhlin / Copywriter: Kimberly Golden Malmgren