A new fragrance inspired by the beauty of aurora borealis – the dancing northern light phenomenon that appears in the Arctic regions when electrically charged particles from the sun enter the earth’s atmosphere and collide. This natural light phenomenon has deeply affected people for centuries. We created the launch communication that features the transformation of a woman, dancing under the sky almost in trance. As the lights touch her, it changes her forever.
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Social Media Activation
Model Photography: Johnny Kangasniemi / Still Life Photography: Sara Wennerhed / Model: Ola Rudnicka / Casting: Camilla Tannenberg-Alexander / Styling: Teddy Rydberg / Hair & Makeup: Henrik Haue / Copywriter: Kimberly Golden Malmgren