Eco Beauty is a natural skin care brand with a focus on high quality organic, ethically-sourced ingredients. The concept was inspired by the studies of the Swedish botanist, physician and zoologist Carl von Linné. To take this concept even further, we created a vertical garden that wraps around a building in the heart of Stockholm City, as a tribute to von Linné and Eco Beauty. So next time you cross the street on Drottninggatan/Mäster Samuelsgatan, don’t forget to look up for an urban botanical experience!
Deliverables: communication concept / art direction / branding / print & digital campaign / social media activation / experience design
Creative director: Kristina Backlund / model photography: Mikael Schulz / still life photography: Karin Olanders / illustration: Gustaf von Arbin / models: Mona Johannssen, Alyssah Ali, Yan Jin / casting: Camilla Tannenberg-Alexander / styling: Camille Hägglund / set design: Camilla Bärzen / hair & makeup: Viktoria Sörensdotter / copywriter: Kimberly Golden Malmgren / digital designer: Cony Fast