Eco Beauty is a natural skin care brand with a focus on high quality organic, ethically-sourced ingredients. The concept was inspired by the studies of the Swedish botanist, physician and zoologist Carl von Linné. To take this concept even further, we created a vertical garden that wraps around a building in the heart of Stockholm City, as a tribute to von Linné and Eco Beauty. So next time you cross the street on Drottninggatan/Mäster Samuelsgatan, don’t forget to look up for an urban botanical experience!
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Social Media Activation, Experience Design
Creative Director: Kristina Backlund / Model Photography: Mikael Schulz / Still Life Photography: Karin Olanders / Illustration: Gustaf von Arbin / Models: Mona Johannssen, Alyssah Ali, Yan Jin / Casting: Camilla Tannenberg-Alexander / Styling: Camille Hägglund / Set Design: Camilla Bärzen / Hair & Makeup: Viktoria Sörensdotter / Copywriter: Kimberly Golden Malmgren / Digital Designer: Cony Fast