This small urban blendery in Copenhagen transforms bold ideas into delicious, complex non-alcoholic drinks for the world. Their team uses wild imagination, culinary techniques and unique ingredients to make each bottle a handcrafted premium experience. In close collaboration with the founder, we helped define the brand’s uniqueness, market position and brand universe and carried out a full 360 rebrand. All to bring the beautiful vision to life.
Deliverables: brand strategy / brand identity / design strategy / packaging design / web design / art direction / photography & film production / prop styling / illustration
We created a bold, timeless wordmark and a symbol inspired by the distillery tanks in the blendery, designed to complement each other while also working independently.
Brand imagery and film with a raw, analogue feel, capturing the discovery of new dimensions in flavor making through abstraction and liquid distortion.
A curated website and shop, designed as a store window to the brand, inspiring visitors and showcasing the products.
Unusual, high-quality ingredients in experimental combinations are central to the products and the visuals. They are often foraged by the chefs or sourced from nearby farmers.
At the heart of the brand is the urban blendery, where everything from R&D to bottling happens. With its own identity, it´s becoming a destination in Copenhagen’s food scene.
The multitasking, upcycled workwear was designed by local Copenhagen-based Studio Soriano: pour drinks in it by day, walk straight into a Berlin techno club by night.
Brand strategists & creative directors: Shila Roghani & Julia Koga / still life photography & film: Martin Vallin / merchandise design: Studio Soriano