Launched in fall 2017, this range of gentle and safe hair care, bath & body products caters for the whole family including the tiny people.
With the launch campaign we wanted to capture the beautiful random moments with children – the small unmistakable signs of everyday love. We also wanted to convey the feeling of the soothing, nourishing and moisturising benefits of the key ingredient, almond milk with the creamy color palette and use of textures.
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Social Media Activation
Model Photography: Ewa-Marie Rundquist / Still Life Photography: Sara Wennerhed / Models: Frida Benno, Leonardo Beccari, Jasmine, Isabelle, Ted / Casting: Therese Johansson / Styling: Kattis Lindoff / Hair & Makeup: Marina Andresson / Copywriter: Mike Hibbs