Mevolution is a personal care brand by Axfood intended to cover all consumer needs from head to toe. The name comes from the idea of a sense of self – me – in constant evolution, with a vision of contributing to a more enjoyable everyday life. The range includes hand soaps, shower creams, shaving products, oral hygiene products, organic cotton, intimate care and a perfume-free line for sensitive skin certified by the Nordic Swan Ecolabel and the Swedish Asthma and Allergy Association.
We developed the brand platform, brand identity, and packaging design in close collaboration with the Axfood team. The identity was created to work in unison with the brand's wide range of different product categories. The design works with playful product names and happy visuals to bring joy into daily personal care routines.
Mevolution is available at stores across Sweden such as Hemköp, Willys, Mat.se, Tempo and Apohem.
Role: Brand Platform, Brand Identity, Design Strategy, Packaging Design, In-Store Communication
Award Winning Design: Pentawards Silver Award 2022
Design Strategist: Helena Stendahl Hägg / Creative Directors: Shila Roghani & Julia Koga / Copywriter: Karolina Sjöholm