NOMMON is a beauty brand co-created by a community of beauty content creators, chemists and formulation experts. Every product is a unique project, labelled with it’s own co-lab number and the co-creators work together from formulations to packaging. The name comes from the idea of “Not Common” since the collaborative product development process is unconventional, and the eyes in the logo stands for the curious approach.
In collaboration with our friends at ForOne and together with the co-creators we developed a brand expression that is a bit low key and provides a neutral base allowing for expression and different individual styles. All products are made from packaging components with different levels of recycled plastic and all carton boxes are FSC certified. The design and color palette was created to work perfectly with the recycled material.
Role: Brand Platform, Brand Identity, Packaging Design
Name Strategist: Katarina Nilsson / Brand Strategist: Malin Rodhelind / Account Managers: Jakob Lindberg & Helene Forsberg / Creative Directors: Shila Roghani & Julia Koga / Photography: David Tonström & Shila Roghani