MODO is a global eyewear brand that offers stylish, functional and lightweight optical- and sun glasses. We helped MODO with the conception and production of their SS18 communication campaign including a seventy page lookbook, in-store-material, short films and moving material used in trade shows and in social media.
Inspired by the lightness and structure of MODO eyewear, we used the meticulous art of paper folding to illustrate the uniqueness of each collection. The sun section got influenced by the Scandinavian early spring phenomenon; when people are seen on the streets with eyes closed, facing and enjoying the very missed sun after a dark and cold winter.
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Film, Social Media Activation, Production
Model Photography: Johnny Kangasniemi / Still Life Photography: Karin Olanders / Creative Directors: Shila Roghani & Julia Koga / Production: Opposite House / Styling: Gun Franzén / Hair & Makeup: Henrik Haue