The One is a makeup brand that takes the most interesting trends within fashion and beauty and makes them accessible to consumers, helping them get the right look. The target group is women 20–35 who see makeup as an important part of their expression. We created a dynamic visual language that mixes model images together with close-ups of product textures.
Role: Communication Concept, Art Direction, Branding, Print & Digital Campaign, Social Media Activation
Model Photography: Martin Vallin, Calle Stoltz, Johnny Kangasniemi / Still Life Photography: Sara Wennerhed, Robert Berglund / Models: Florence Eugene, Shani Zigron / Casting: Camilla Tannenberg-Alexander / Styling: Teddy Rydberg, Camille Hägglund / Hair & Makeup: Teresa Grundin